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Website Design Manager

The website design manager works alongside the website development manager and the director to craft a compelling website through innovative design that drives the university's mission, brand, visual identity, and key messages while enhancing the user experience.

Kroania Huskins
ktshuskins@southern.edu

423.236.2684

Duties and Responsibilities
  • Raise the quality of content across the website, with extra focus on pages devoted to the enrollment of prospective students.
  • Architect compelling user pathways facilitating clarity and informed decision-making
  • Design intuitive web components
  • Write persuasive website copy
  • Create informative, engaging, well-organized web pages
  • Strategically identify the pathways, content, and pages that are most important to the success of the website and evaluate them for effectiveness.
  • Based on the above evaluations, implement new page content, design, organization, layout etc. to optimize the pages for effectiveness.
  • Work to refine the overall look and feel of the university website and shape its strategic development and creative direction
  • Improve and maintain website accessibility
  • Ensure university website successfully incorporates Southern’s key messages, brand, and visual identity
  • Provide support and training for university website content developers
  • Have a vision for and oversee the creation of excellent video content for the web
  • Hire, supervise, and mentor student web developers
  • Proactively develop campaigns to improve perceptions of the university
  • Contract with freelancers to assist with workflow when necessary
  • Perform special assignments as requested