Director
The director helps to facilitate the comprehensive and integrated marketing communications
plan to increase understanding, support, and communication of the university mission
and goals to all audiences, both internally and externally.
Janell Hullquist
janell@southern.edu
423.236.2581
Duties and Responsibilities
janell@southern.edu
423.236.2581
Duties and Responsibilities
- To supervise the staff and students who work in Marketing and University Relations
- To monitor public and constituent perceptions and implement market research projects
- To implement use of key messages that convey Southern’s brand intentionally in all communications to all audiences
- To communicate and administer the university visual identity system that supports the brand through coordinated logo, color, and font use and a family design for publications, stationery, advertising, web design, forms, etc.
- To lead the Crisis Communication Team in implementing the crisis communication plan
- To oversee the advancement and usability of Southern’s web site and provide a process of assistance for departments who require web help
- To ensure the quality of design and content of all publications and promotions that leave campus
- To facilitate departmental requests for marketing and publications assistance
- To oversee media coverage in print and broadcast media, including church communication vehicles
- To facilitate internal communication through print and electronic mediums
- To facilitate community relations initiatives
- To handle special projects as assigned